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Remote Work Transformation
Prompt: Choose an editorial article from within the past 5 years (An editorial is an article that presents the writer’s opinion on an issue supported with facts) from the New York Times, the Wall Street Journal or browse the library and choose an editorial that addresses a business issue that interests you. Instructions:
Write an summary describing the following:
- Citation of the article and a brief summary of its contents
- What are the premise(s) in the article?
- What evidence is presented? Is it credible?
- Can you independently verify the evidence presented?
- How are counterarguments addressed?
- Does the writer represent a particular interest?
- How is language used to develop the argument?
- Do you detect any errors in knowledge, evidence, or thinking?
- Does the writer use any types of appeals or commit any fallacies?
- Overall, how compelling is this article?
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Remote Work Transformation
Citation:
Business Insider Did Nothing When the Pandemic Hit. It Worked. Wall Street Journal, 2020. Link
Summary:
This editorial examines how Business Insider, a digital media company, chose not to implement immediate cost-cutting measures during the onset of the COVID-19 pandemic. Instead, the company focused on enhancing its subscription model and automating advertising processes. As a result, Business Insider experienced a 30% revenue growth in 2020, despite the global economic downturn.
Premises:
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Immediate cost-cutting measures may not always be the best response to economic downturns.
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Investing in sustainable revenue models, like subscriptions, can lead to long-term growth.
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Automation in advertising processes can enhance efficiency and profitability.
Evidence and Credibility:
The article presents data indicating a 30% revenue growth for Business Insider in 2020. This figure is credible, as it is sourced from the Wall Street Journal, a reputable financial news outlet. However, the article does not provide detailed breakdowns or comparisons to industry averages, which would strengthen the argument.
Verification of Evidence:
The reported revenue growth can be cross-checked with Business Insider’s financial reports or other reputable financial news sources. However, without access to proprietary financial data, independent verification may be limited.
Counterarguments:
The article does not explicitly address potential counterarguments, such as the risks of not implementing cost-cutting measures during economic downturns. Acknowledging these risks would provide a more balanced perspective.
Representation of Interests:
The writer appears to represent the interests of digital media companies, particularly those with subscription-based models. The focus on Business Insider’s success may