Hidden Messages in Advertising

Hidden Messages in Advertising

You’ve been randomly assigned a commercial with a hidden meaning to watch.  You will need to watch the videos (as often as needed) and then answer the following questions below. For this assignment, you will also need to find another YouTube-based commercial with a hidden meaning for which you can compare the two commercials and their meaning.  Remember to answer each question with a complete paragraph or two to get full credit for the assignment.  You can also reference the commercials or find additional commercials to support your ideas, claims, or opinions.  Use APA or MLA guidelines when referencing someone else’s work.

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APA

Hidden Messages in Advertising

Mountain Dew

https://www.youtube.com/watch?v=WJ8e_t_MGkU

Questions:

1. Identify another commercial that you perceived as a hidden message. What is the message, and how does it influence the customers to buy the product?
2. Often, in marketing, the association is used to evoke a set of feelings. What was the set of feelings that were targeted for the commercials? Are they connected to the hidden meaning or an association? Explain your determination.
3. Why would a company use hidden meanings or associations in commercials when they could simply just market the product as a quality product?

Please note that full explanations should be provided in response to the questions (1 paragraph minimum for each question). The assignment may also include research into the topic or finding another commercial to do a comparative analysis between the commercials. You must provide a reference list for these assignments, including the commercial link.