Customer Satisfaction Survey

 Customer Satisfaction Survey

The length of the should be at least 5 pages (page number does not include the title page or references pages). 4. Use APA 6th edition formatting.

Part III Content Instructions: Prepare your final report.

In your report, be sure to address:

1. Identify the information needed to address the research problem.

2. Choose a research design and justify its choice (e.g. survey, experiment, focus group, or combination of methods).

3. Develop the data collection method(s). This should include a sampling plan and instrument design (e.g., questionnaire).

4. Collect data. For the purpose of this course, you are required to collect at least 25 completed responses (See the instructor if your research design does not permit this).

5. Analyze your data using appropriate statistical techniques (for the purpose of our class, you will use Descriptive Statistics only). 6. Present your recommendations based on your findings and discuss the limitations of your research.

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APA

Customer Satisfaction Survey

1. Identify the information needed to address the research problem:

In order to address the research problem, the information needed includes:

• Background Information: Historical data or literature review on the research topic.

• Research Problem: Define the issue or question you are investigating. This may be customer satisfaction, employee engagement, product effectiveness, etc.

• Key Variables: Identifying the main variables to study, such as customer satisfaction, service delivery times, product quality, etc.

• Target Population: The group of individuals or items from which you will gather data (e.g., customers who have used a service, employees of a company, or products sold).

• Data Type: Determine if you need quantitative data (e.g., ratings on a scale, number of complaints) or qualitative data (e.g., customer feedback).

2. Choose a research design and justify its choice:

Research Design: Survey Design

Justification:

• A survey design is appropriate for collecting data from a large group of individuals and is cost-effective and easy to implement.

• Surveys allow you to gather specific and standardized information that can be analyzed quantitatively (e.g., customer satisfaction scores, frequency of behavior).

• This method allows for the collection of diverse responses in a short amount of time, ensuring that you have enough data for analysis.

• The survey can be distributed online or in-person, depending on the target audience.

Alternative: If the focus was on understanding behavior over time, you could consider an…