Corporate Crisis Response

Corporate Crisis Response

Meet with your group quickly and settle on an organization and specific situation the group will research for the first week. Your goal for each assignment is to choose a high-profile crisis which has occurred within the last few months. You need to be able to reference as much fresh information as possible, so choose a large organization and an impactful crisis situation. Your group will choose a different crisis to research for each research brief.

For background information, I suggest you research the organization and relevant industry through the SWU Library. Then move on to the specific crisis, covered in the recent business press. Heather Gray is a wonderful source for you in the SWU Library.

Let me remind you that you will be researching and writing about the business implications of the crisis you have chosen. There are many human and societal consequences from every large crisis, but don’t get distracted – stay focused on the organization you chose and its institutional and individual responses to the crisis.

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APA

Corporate Crisis Response

Deliverable:

Have only one teammate upload the Word document in Canvas. Do not upload a PDF file.

A three-page (exclusive of title page, reference page, appendices, etc.) executive brief on the organization and specific crisis is due Monday night at midnight ET. See a suggested template below. Assume your group has prepared this information over the last several days for presentation to senior level management. Each in brief should be APA formatted, double-spaced, with a minimum of three quality reference articles with appropriate in-text citations. The references must be appropriately cited and placed in a references page per APA requirements.

I urge you to spend quality time with your team this week. The more work you put in during the first week, the smoother the rest of the term will go for your research.

APA format and Mechanics

• Includes in text citations in proper APA format
• Includes a reference page in APA format
• Proper spelling/grammar
• Proper mechanics and sentence/paragraph structure
• Timeliness

Executive Brief Template: Researching a Company Crisis

Suggested Outline

• Overview of the crisis situation
• Background information on the company and industry
• Specific details on the crisis situation
• Key insights and observations
• Risk analysis and potential implications
• Consideration of legal and regulatory implications
• Impact assessment on various stakeholders

Note: The contents of an executive brief on a company crisis may vary depending on the specific crisis, the industry, and the organization’s needs. It is essential to tailor the brief to address the unique circumstances and requirements of the crisis at hand.