Aviation Performance Metrics

 Aviation Performance Metrics

Scenario

You are a former pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the Caribbean specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms.

Before evaluating these aviation firms, you want to evaluate the performance of TransGlobal Airlines.

Prompt

Write a memo to the rest of the leadership team at TransGlobal Airlines, identifying strategic goals and key performance indicators (KPIs) to help evaluate the company’s performance. Use the information provided to you in the TransGlobal Airlines Company Information document to complete your memo.

Specifically, you must address the following rubric criteria:

1. SMART Goals: Write at least one strategic goal using SMART criteria for each of the four components in a balanced scorecard. Explain your rationale for choosing each goal.
   1. Financial
   2. Internal process
   3. Customer
   4. Learning and development
2. KPIs: Identify at least one KPI corresponding to each strategic goal.
   1. Explain how you determined the KPIs.

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APA

Aviation Performance Metrics

1. Financial Goal

SMART Goal:
Increase charter flight revenue by 15% over the next 12 months by expanding premium charter offerings and improving aircraft utilization rates across the Southeast region.

KPI:

• Monthly charter flight revenue growth (%)
  Rationale: This KPI measures the direct financial impact of our expansion strategies. Tracking it monthly allows us to adjust our pricing models and fleet scheduling in real-time to meet financial targets.

2. Internal Process Goal

SMART Goal:
Reduce aircraft turnaround time by 10% within six months at our top three busiest hubs to improve operational efficiency and fleet availability.

KPI:

• Average turnaround time per aircraft (in minutes)
  Rationale: Efficient ground operations directly impact our ability to serve more clients and meet on-time performance goals. A reduced turnaround time increases our asset utilization and client satisfaction.

3. Customer Goal

SMART Goal:
Achieve a customer satisfaction score of 90% or higher within the next nine months by